MAXIMIZING THE REACH AND ENGAGEMENT OF P2P EDUCATION
CATALYST leverages live, on-demand, and nonpersonal peer-to-peer education to help drive change in therapeutic landscapes. Traditional speaker bureau efforts face increasing challenges, making it critical to maximize the engagement of accessible HCPs and increase message reach to low/no-see HCPs. CATALYST has developed an industry-leading platform that complements and extends P2P efforts, called P2PX. This platform leverages multichannel marketing and world-class analytics to reach HCPs in the way they prefer to learn, increasing both the impact of your message and the engagement of HCPs.